Jul. 09, 2014
FOR IMMEDIATE RELEASE
July 8, 2014
For more information, contact:
Natalie Lester
Public Relations Counsel, Moxley Carmichael
865-544-0088
[email protected]
Iman Jefferson
Media Relations, U.S. Cellular
773-355-3737
[email protected]
Community initiative to provide residents with surprise events and giveaways
U.S. Cellular will visit communities throughout Knoxville to enhance summer and provide residents with unique experiences at their favorite local businesses, block parties, community parks, festivals and fairs as part of the Better Day program. To create a Better Day, U.S. Cellular’s “Band of Better” team, the company’s community outreach ambassadors, will return this summer to surprise residents with giveaways and other items to help them enjoy summer to its fullest. The initiative will be capped off by a beautification project to help enhance the Knoxville community. U.S. Cellular will bring the Better Day program to 15 cities across the country and will host dozens of events including 20 in Knoxville.
“At U.S. Cellular, we take pride in being connected to individuals in our communities and making their experiences more positive in every way we can,” said Jack Brundige, director of sales for U.S. Cellular in Tennessee. “Our goal is to provide the Knoxville community with everything they need to create better moments together this summer.”
Throughout July and August U.S. Cellular will provide communities with a Better Day through the following initiatives:
- Surprise customers and employees of local businesses with giveaway items including waterproof cellphone carriers, water bottles and gift cards to local stores.
- Enhance block parties with a kick-off kit, which includes a gift card to a local grocery store, a first aid kit, an apron and grilling kit and block party invitations. The “Band of Better” will also provide free outdoor games including bean bag sets and karaoke.
- Visit select parks providing free games including volleyball and oversized Jenga®, giveaways and tickets to events.
- Nominate Someone for a Better Day. Attendees of U.S. Cellular events, as well as those who visit U.S. Cellular’s Facebook page and Twitter feed, can nominate a friend or family member to win a custom gift that will be hand-delivered by the “Band of Better” right to their doorstep. For example, the “Band of Better” might deliver dinner to the home of someone who is too busy to cook that night or provide a busy mom with a gift card to a local spa.
Residents of each city can text SCHEDULE to 31046 to see a list of Better Day activities in their area and are also encouraged to connect with U.S. Cellular on Facebook.com/uscellular and Twitter.com/uscellular for ongoing information.
The Better Day initiative will take place in the following cities throughout the summer:
- Milwaukee, WI
- Madison, WI
- Appleton, WI
- Portage, WI
- Stevens Point, WI
- Monroe, WI
- Platteville, WI
- Des Moines, IA
- Iowa City, IA
- Cedar Rapids, IA
- Cedar Falls, IA
- Waterloo, IA
- Tulsa, OK
- Greenville, NC
- Knoxville, TN
About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed network that has the highest call quality of any national carrier. Currently, nearly 90 percent of customers have access to 4G LTE speeds, and more than 93 percent will have access by the end of 2014. U.S. Cellular was named a J.D. Power and Associates Customer Champion in 2014 for the third time in four years. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.
