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U.S. Cellular brings virtual reality to BOO! at the Zoo

October 19, 2016

As a part of its sponsorship of BOO! at the Zoo, U.S. Cellular is bringing a virtual reality experience to the festive Halloween event at Zoo Knoxville with its “Middle of Anywhere Mobile Tour.” Attendees who visit the U.S. Cellular area at BOO! at the Zoo can utilize a Samsung Gear VR device to explore a digital landscape and have a virtual adventure.

‘We love interacting with people at our sponsored events, and virtual reality technology can take that interaction to a new level,” said Nathan Waddell, director of sales for U.S. Cellular in Tennessee. “We look forward to demonstrating these cutting-edge Samsung Gear VR devices to BOO! at the Zoo attendees and letting them see for themselves how they can immerse themselves in fun, virtual journeys.”


In addition to the virtual reality experience, U.S. Cellular also will offer free charging stations for all attendees so they don’t have to worry about a low or dead battery when they are at the event. There also will be photo opportunities and giveaways for those who visit the Mobile Tour space, including concession vouchers and additional prizes.



BOO! at the Zoo presented by U.S. Cellular is Knoxville’s largest Halloween event featuring 12 nights of safe, family fun. A Halloween tradition for 30 years, BOO! at the Zoo features trick-or-treating along the BOO! Trail, where kids fill their bag with goodies as they travel through the zoo.

Attendees also can receive a coupon for 30 percent off an accessory purchase that can be used towards a Samsung Gear VR device, among other accessories, at local U.S. Cellular stores.


BOO! at the Zoo, which started Oct. 6, takes place at Zoo Knoxville, 3500 Knoxville Zoo Drive, Knoxville, TN 37914. The remaining dates are Oct. 20-23 from 5:30-8 p.m. Tickets are $9 per person; children under the age of 4 are admitted free. U.S. Cellular customers and Zoo Knoxville members can purchase tickets for $7 per person. Free parking is available.

About U.S. Cellular


U.S. Cellular is the fifth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier offers coverage where the other carriers don’t and a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations. U.S. Cellular has the Highest Wireless Network Quality Performance in the North Central Region, according to the J.D. Power 2016 U.S. Wireless Network Quality Performance Study, and 99 percent of customers have access to 4G LTE speeds. To learn more about U.S. Cellular, visit one of its retail stores or To get the latest news, promos and videos, connect with U.S. Cellular on, and