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Smoky Mountain luxury resort joins elite hospitality group Relais & Châteaux

November 16, 2020

The Swag, a luxury all-inclusive resort nestled amid the Smoky Mountains in Waynesville, North Carolina, is joining Relais & Châteaux, a directory of elite, independently owned hotels and restaurants around the world, including notable destinations like Blackberry Farm, Old Edwards Inn and Spa, and Planters Inn.

“Relais & Châteaux represents the best in hospitality,” said Annie Colquitt, a native Knoxvillian who owns The Swag with her husband, David Colquitt. “We are beyond grateful to be listed among truly outstanding properties that we love.”

The Swag, a locally-owned, all-inclusive luxury resort nestled amid the Smoky Mountains, was accepted into Relais & Châteaux, a directory of elite, independently owned hotels and restaurants around the world.

The secluded mountain resort joins 580 of the world’s finest properties. The Paris-based association has members in 64 countries across five continents.

Beyond excellence in hospitality and cuisine, Relais & Châteaux selects properties that exemplify its core values: local focus, humanity, sharing and commitment.

“Relais & Châteaux includes some of the world’s most beautiful properties in the most unique locations,” Annie Colquitt said. “We are proud to share the Southern Appalachian culture and the beauty and tranquility of the Smoky Mountains with the rest of the world.”

The Relais & Châteaux website includes a directory of its properties, along with itineraries, experiences, events and special offers.

“My wife Annie and I always look for Relais & Châteaux properties when planning our adventures,” Colquitt said. “Our favorite places in the world are in this association, and it is an honor for The Swag to be joining this amazing group.”

About The Swag

The Swag offers luxurious accommodations, allowing guests a peaceful environment where they can rest, relax and rejuvenate. Located on a secluded mountaintop just outside Waynesville, North Carolina, the inn is an ideal destination for romantic getaways, weddings, corporate retreats and much more. The 2.5-mile private drive leading to the inn climbs more than 1,000 feet. For more information, visit

About Relais & Chateaux

Relais & Chateaux, established in 1954, is an association of 580 unique hotels and restaurants throughout the world, owned and operated by independent entrepreneurs – most often families – who are passionate about their craft and deeply committed to forging warm, lasting relationships with their guests.

Established on five continents, from the Napa Valley vineyards to Provence to the beaches of the Indian Ocean, Relais & Chateaux invites people across the globe to savor delicious journeys, to discover the inimitable art de vivre engrained in each local culture and to share an incomparable, unforgettable experience.

Relais & Chateaux members protect and promote the wealth and diversity of the world’s culinary and hospitality traditions, to ensure they continue to thrive. They are equally dedicated to preserving local heritage and the environment, as articulated in the association’s Vision presented to UNESCO in November 2014.