Scott Bird

Partner | Chief Operating Officer

Scott optimizes operations and serves clients as the agency’s top marketing expert.
  • Became COO and a partner in 2022.
  • Oversees and executes long-range and day-to-day client marketing strategies, communications activities and projects.
  • Leverages marketing expertise, understanding of consumer motivations and analytic mind to craft thoughtful, purposeful campaigns.
  • Manage a portfolio of diverse client needs without missing a detail.
  • Provides impeccable organization and thoroughness.
  • Delivers valued counsel and superb results.
How Scott creates magic
  • Scott’s penchant for perfection complements his spot-on intuition on how to market each client and promote each project – making the process seamless and successful from strategy to execution.
Successful project snapshot
  • Communicated about community input processes, master plans development and implementation milestones of several large public housing site redevelopments, including Five Points, First Creek at Austin and Western Heights for Knoxville’s Community Development Corporation.
  • Designed and implemented statewide primary research, message development and oversight for a 24-month campaign aimed at understanding needs and helping limited-resource mothers and caregivers on behalf of UT Extension.
 Education & experience
  • Bachelor’s degree in marketing, University of Tennessee (1992)
  • Master of Business Administration, University of Tennessee (1994)
  • Certificate in professional fundraising, Boston University (2017)
  • Scott has worked in a variety of management positions in marketing communications for business-to-business and professional service firms in the Knoxville area, including Bailey International Corporation.
Joined firm in
  • 2006
Community involvement and recognition
  • Knoxville Museum of Art, board of trustees and marketing committee chair
  • Leadership Knoxville, Class of 2024
  • Downtown Knoxville Alliance, marketing committee member
  • Public Relations Society of America (PRSA) Counselors Academy member
  • American Marketing Association, roles with national organization and Knoxville chapter; Scott’s term as local president earned the International Chapter of the Year award.
  • Previous: Rotary International professional exchange – Brazil; United Way of Greater Knoxville loaned executive; American Heart Association Heart Gala and Heart Walk volunteer; and YWCA Knoxville & the Tennessee Valley Race Against Racism volunteer.
A little more
  • Lives in Knoxville.
  • Enjoys travel and exploring gourmet cuisine.
  • Enneagram 1: The Reformer / Perfectionist

 

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Scott Bird

Partner | Chief Operating Officer
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Scott optimizes operations and serves clients as the agency’s top marketing expert.
  • Became COO and a partner in 2022.
  • Oversees and executes long-range and day-to-day client marketing strategies, communications activities and projects.
  • Leverages marketing expertise, understanding of consumer motivations and analytic mind to craft thoughtful, purposeful campaigns.
  • Manage a portfolio of diverse client needs without missing a detail.
  • Provides impeccable organization and thoroughness.
  • Delivers valued counsel and superb results.
How Scott creates magic
  • Scott’s penchant for perfection complements his spot-on intuition on how to market each client and promote each project – making the process seamless and successful from strategy to execution.
Successful project snapshot
  • Communicated about community input processes, master plans development and implementation milestones of several large public housing site redevelopments, including Five Points, First Creek at Austin and Western Heights for Knoxville’s Community Development Corporation.
  • Designed and implemented statewide primary research, message development and oversight for a 24-month campaign aimed at understanding needs and helping limited-resource mothers and caregivers on behalf of UT Extension.
 Education & experience
  • Bachelor’s degree in marketing, University of Tennessee (1992)
  • Master of Business Administration, University of Tennessee (1994)
  • Certificate in professional fundraising, Boston University (2017)
  • Scott has worked in a variety of management positions in marketing communications for business-to-business and professional service firms in the Knoxville area, including Bailey International Corporation.
Joined firm in
  • 2006
Community involvement and recognition
  • Knoxville Museum of Art, board of trustees and marketing committee chair
  • Leadership Knoxville, Class of 2024
  • Downtown Knoxville Alliance, marketing committee member
  • Public Relations Society of America (PRSA) Counselors Academy member
  • American Marketing Association, roles with national organization and Knoxville chapter; Scott’s term as local president earned the International Chapter of the Year award.
  • Previous: Rotary International professional exchange – Brazil; United Way of Greater Knoxville loaned executive; American Heart Association Heart Gala and Heart Walk volunteer; and YWCA Knoxville & the Tennessee Valley Race Against Racism volunteer.
A little more
  • Lives in Knoxville.
  • Enjoys travel and exploring gourmet cuisine.
  • Enneagram 1: The Reformer / Perfectionist

 

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