Rachel delivers creative, thoughtful designs that drive brand awareness and advocacy.

• Considers design and visual storytelling to be an integral and active part of marketing strategy.
• Practices intentional design that engages her creativity to move the needle and make a positive impact.
• Relishes in adding beauty to everyday experiences and items from training manuals to business cards.
• Contributes to social media strategy to elevate client stories and brands.
• Conceptualizes, designs and manages production of a variety of creative projects such as printed advertising and marketing materials and digital design.
• Deep experience in branding, print design, photography, digital and web design.
• Produces a spectrum of assets including ads, brochures, logos, signage, social media graphics, newsletters, premiums and swag.
• Constantly researches developing design trends to better serve client needs.
• Maintains relationships with vendors and other key partners and serves local, regional and national clients.

How Rachel creates magic

• Rachel combines her talent and creativity, meticulous attention to detail and genuine enthusiasm to deliver designs that resonate with authenticity, wow audiences aesthetically and drive awareness and advocacy for clients.

 Successful project snapshot

• Introduced a new brand through website design for Green Meadows Partners, working with a positive team to bring life and vibrance to the staffing firm’s website in unexpected ways.
• Designed social media graphics to launch a major name change campaign for Knoxville Orthopaedic clinic.
• Elevated a backend training manual for travel centers through beautiful layout and design that will be printed and distributed to 800 stores for Pilot Company.

Education and experience

• Bachelor of Fine Arts (BFA) in design communications, Belmont University, 2020
• Extensive design experience with retail e-commerce brands, including Journeys and Thistle Farms, a large social enterprise organization supporting exploited women.

Joined firm in

• 2024

Community involvement

• Actively involved at City Church.
• Served four years as a Young Life leader at The Ensworth School in Nashville.

 A little more

• Knoxville native.
• Wife to Mack, dog mom to Addie the Aussie, an Aussiedoodle.
• Loves traveling with her husband and has travelled extensively, including to Spain, Denmark, South Korea and Japan.
• Hobbies include painting and gardening – mainly flowers and herbs.
• Enneagram 4: The individualist/artist