Allie develops and implements communication strategies for the company’s clients.

• Serves as account executive for several key clients.
• Collaborates with clients across multiple sectors, including nonprofit, health care, consumer products and professional services.
• Delivers marketing, public relations and visibility services, including strategic counsel, communications planning, event management and media coverage
• Maintains close relationships with media, community leaders and other key partners.
• Combines her ability to aptly form connections with passion for the community to help clients reach their goals.
• Elevates brands through strategic planning, writing, research, media buying, social media support, crisis communication and event planning.
• Combines creative intuition and emerging trend knowledge to deliver captivating results.
• Has deep media communication skillset and delivers consistent, positive media exposure.
• Plans and promotes signature events such as Knoxville Area Urban League’s Shoes for School, Covenant Health Knoxville Marathon and more.

How Allie creates magic

• Allie adds magnetic charm to phenomenal creativity to delight clients and elevate brands.

Successful project snapshot

• Conceptualized and executed a creative social media campaign for Girl Scouts of the Southern Appalachians that catapulted engagements and rekindled alumnae’s bond with the organization, culminating in a surge of donations.
• Coordinated recurring and timely media opportunities to successfully introduce Young-Williams Animal Center to new audiences and leverage maximum coverage, achieving nearly 2,000 placements and more than 28 million impressions within a year.

Education and experience

• Bachelor’s degree in journalism with minor in leadership studies, University of Tennessee (2020)
• Allie previously worked as a reporter for the Knoxville News Sentinel where she built lasting relationships and gained experiences that give her an edge in the industry.
• While a college student, she founded the university’s first women’s magazine; served as vice president of business operations for Alpha Kappa Psi’s Zeta Lambda chapter; studied content marketing abroad in Sydney, Australia; and was a member of the Leadership Knoxville Scholars 2020 cohort.

Joined firm in

• 2021

Community involvement and recognition

• Public Relations Society of America (PRSA) Volunteer Chapter member
• Knoxville Area Urban League Young Professionals (KAULYP) Public Relations and Marketing Chair
• Young Professionals of Knoxville (YPK) member
• Front Page Foundation board of directors
• Knoxville Leadership Foundation Amachi mentor
• Introduction Knoxville, Class of 2023

A little more

• Lives in South Knoxville.
• Longtime partner, Alex; beloved corgi, Fritter.
• Usually can be found on a local patio, in dance class or volunteering.
• Enneagram 3: The Achiever / Performer