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Mast General Store to release downtown-branded merchandise at ‘A Knoxville Christmas’

December 10, 2019

Just in time for the holidays, Mast General Store is releasing a full line of Downtown Knoxville-branded merchandise on Friday, Dec. 13, at its locally themed “A Knoxville Christmas” event.

The celebration will take place at the downtown Knoxville store at 402 S. Gay St., from 6-9 p.m. The merchandise includes T-shirts, tote bags, magnets, stickers, postcards, mugs, glassware and more that feature the newly introduced Downtown Knoxville brand.

Downtown Knoxville-branded merchandise at Mast General Store.

“We are delighted to introduce Downtown Knoxville-branded merchandise that reflects the vibrancy of our city,” said Robin Thomas, marketing director of the Downtown Knoxville Alliance. “The Alliance is thankful to Mast General Store for partnering with us to provide residents and visitors with local items that reflect our thriving community.”

The refreshed Downtown Knoxville brand and logo were introduced in June, the result of extensive research with downtown stakeholders and the Downtown Knoxville Alliance’s staff, board and committee members. The brand and logo reflect a dynamic district of restaurants, hotels, shopping, theaters, parks, public art and more in a 0.67-square-mile, walkable area.

“Mast General Store always wants to reflect the unique character of the communities where our stores are located,” said Natalea Riley, general manager of Mast General Store in Knoxville. “The Downtown Knoxville merchandise will be an ongoing collection in the Knoxville store.”

Also during the event, the store will host local authors for book signings, including Laura Still, “A Haunted History of Knoxville”; Tish Pritchett, “The Great Zoo Adventure”; Paula A. Johnson, “Lost Restaurants of Knoxville”; and A.D. Asher, “My Friend the Sunsphere.”

To plan a visit to downtown Knoxville and to keep up to date on the latest developments, visit, and connect with Downtown Knoxville on Facebook, Twitter and Instagram.

About the Downtown Knoxville Alliance
Ensuring a vibrant, flourishing downtown is the primary mission of the Downtown Knoxville Alliance (DKA). Formed in 1993 as a Central Business Improvement District (CBID), the district encompasses a 0.67-square-mile area and is supported by a special assessment to property owners that is used to make improvements, enhance services and promote downtown. The DKA continually focuses on attracting and retaining a thriving community of residents, businesses and visitors in Downtown Knoxville. For more information, visit